Zehno Papers

Engagement Marketing Revisited: How to Embrace the New Social Media Tools

In this update of Zehno's popular engagement marketing white paper, we reevaluate blogs, wikis and discussion boards within the context of social media networks that include Facebook, Twitter, YouTube and Flickr. Learn the secrets to successfully integrate a social media strategy into your communications plan.

St. Ambrose University Unveils Undergraduate Communications Package

The new Goal/Reality campaign emphasizes the outcomes of a St. Ambrose education, the real value of the degree and the well-rounded graduates in demand from employers. Zehno developed new creative and a suite of communications tools, highlighted by student profiles and a graphic travel piece. Read more.

Tulane University Freeman School of Business Launches Social Media Web Site

Zehno worked with Tulane to create the Freeman Experience, a companion piece to the school's main Web site. The site utilizes Tumblr's blogging interface to aggregate feeds from the student blog, Twitter, Flickr, a YouTube channel and other content. The admissions staff can also post profiles, photos and fast facts about the school. Read more.

Getting Social at the AMA Conference

Karen Buck, Zehno's Director of Cross Media Strategy, traveled to Boston for the 2009 American Marketing Association Higher Education Symposium. Get her detailed take on the presentations in her resource post, or read the blow-by-blow in 140 characters or less at our new Twitter feed.

Tales from the UCDA Conference

Mary Sullivan, Zehno's Senior Graphic Designer, shares some highlights from the 2009 UCDA Design Conference in Seattle, including the evolution of identity design to the design complexity of the 2010 Olympic games. Read more.

Zehno People: Julie Hanks

Meet Julie, our new administrative assistant. As the first point of contact for clients who call, Julie is an integral member of the Zehno team. With her friendly demeanor and organizational skills, she helps us run a tight ship, assisting with general office maintenance and administrative work.

Zehno Tidbits

Other goings-on at Zehno...

• Zehno debuts

  What's new on the Web? Sites created for these Zehno clients went live in recent weeks:

  • Nazareth College Undergraduate Admissions
  • St. Ambrose University Undergraduate Admissions and Graduate Admissions
  • Blitch/Knevel Architects
  • YA/YA

• Zehno speaks

  Kathy Cain will present "From the Outside In: Making Your Internal Shop Run Like an Agency" at the CASE District IV Conference this March in Austin. She's teaming up with Paige Booth, Vice President of Marketing and Enrollment Management, and Frannie Schneider, Director of Marketing Services, from St. Edward's University.

• Zehno stars

  Shane Shanks earned "faculty star" status at the CASE 2009 Summer Institute: Communications and Marketing, based on attendee feedback. He led sessions on publication trends (which received some of the highest marks during the conference), student recruitment, redesigning publications packages and Web writing.

• Zehno follows

  Want to keep current on higher ed trends? Follow some of our Twitter faves:

  • Chronicle: All the higher education news that's fit to tweet
  • EduStyle: Top picks showcasing the best of college and university Web design
  • Karine Jolie: From the Karine Jolie, desk of the editor of collegewebeditor.com, columnist at University Business and Webinar organizer for higheredexperts.com
  • Tim Caboni: Insights from the associate dean, professor and higher ed fundraising scholar at Vanderbilt University's Peabody College
  • USA Today College: The latest news about preparing college students for tomorrow
  • Veer Update: The feed that hypes photography, illustration and type
    
  • Ypulse: Youth media and marketing to teens, tweens and Gen Y
  • Zehno: Updates from yours truly